New York-based Titan has been awarded a five-year contract, with two additional one-year options, for all advertising rights on Metro Transit trains, light rail transit, and buses serving Minnesota's Twin Cities.
Titan announced the contract agreement with the Metropolitan Council, which oversees Metro Transit, on Monday, Feb. 2, 2015 the contract goes into effect March 1. Titan in essence has extended its business relationship with Metro Transit.
Titan says it will manage interior and exterior advertising on Metro Transit buses, trains, shelters, light rail platform kiosks and other properties, generating a minimum of $23,450,000 in revenue for Metro Transit over the initial five-year term. Also, digital platform and shelter displays have already been explored, which will enable advertisers and brands to disseminate more dynamic content to the riders of Metro Transit each year.
"Titan and Metro Transit have a longstanding relationship working together to provide innovative media products and advertising opportunities to businesses that want to target the millions of people who ride Metro Transit each year," said Marcus Bolton, general manager of Titan's Minneapolis region.
"Titan has been a great partner for the past seven years, and we look forward to continuing the relationship," said Bruce Howard, director of Customer Services and Marketing for Metro Transit.