Ithaca, N.Y.-based Smith Marketing Services has been awarded a contract for leading the branding effort for Railway Interchange 2017, to be held in Indianapolis Sept. 17-20, 2017.
Railway Interchange is North America’s largest freight rail tradeshow. The event, which attracts upwards of 9,000 attendees, features hundreds of exhibitors and combines the technical and educational conferences of the American Railway Engineering and Maintenance-of-Way Association (AREMA) and Coordinated Mechanical Associations (CMA) with the exhibits of the Railway Supply Institute (RSI), Railway Engineering-Maintenance Suppliers Association (REMSA) and Railway Systems Suppliers, Inc. (RSSI).
“We’re genuinely honored to have been selected for this project,” says SMS Founder and President Doug Smith, who attributes the contract award to his company’s “innovative ideas and deep experience in the rail industry. Clearly our creative ideas and understanding of the railroad industry—which is technically complex, fast-changing and very nuanced—were key factors in the [Railway Interchange] committee’s selection. We look forward to helping the show meet its branding goals.”
Smith indicated production is already under way, with initial projects focused on branding, website development, show sponsorship opportunities and a wide variety of marketing materials.