NJ Transit unveiled a new cohesive customer campaign designed "to bring attention to a variety of “tools” available to customers on how to obtain transit information for a better travel experience."
“The Commuter Tool Kit – The Tools You Need for a Better Travel Experience’’ is designed for both the everyday commuter and visitor travelling on NJ TRANSIT’s rail, bus, light rail and Access Link systems. It includes features such as trip planner, ticket purchase options, travel information and travel savings. The brochure is printed in both English and Spanish.
“NJ TRANSIT is always looking for ways to improve our day-to-day communications with customers, especially in providing real-time service information,’’ said NJ TRANSIT’s Executive Director Steven H. Santoro. “This campaign is a creative way to help educate customers of the many avenues NJ TRANSIT utilizes to make their travel easier and, in some cases, to showcase the potential savings available.”